VISA X FRASERS POWERED BY PASSENTRY
One pass. Every visit.
Meet Sarah, a Saturday regular whose whole visit runs on one pass.
Same pass. Same customer record. Apple or Android, it doesn’t matter.
SCROLL TO FOLLOW HER VISIT
Getting Sarah’s pass into her digital wallet.
A reason to add it. A moment to ask.
FRASERS PASS
Scan to add
FRASERS
Free parking on us today. Add your pass:
frasers.pass/link
SPORTS DIRECT
Trainers £59.99
Socks 3pk £8.00
TOTAL £67.99
SCAN FOR YOUR PASS
How Sarah finds her pass.
Name what she gets. Give the pass a job.
- 01
Email campaign
What she gets.
- 02
Instagram stories
Link after every offer.
- 03
Social profile link
Pinned all year.
- 04
Website pop-up
QR + add-to-wallet.
- 05
QR codes in-centre
Parking, tills, desks.
- 06
Poster at the entrance
Shown above.
- 07
NFC pass point
One tap, no scan.
- 08
Receipt / till prompt
Prompt at checkout.
Four reasons the pass earns its place.
Never lost before she parks
No card, no login.
It updates itself
Nothing to reissue.
Member perks, visible
Right on the pass.
One pass, every centre
All 18 locations.
It goes straight into her wallet, and it knows who she is.
No app, no account — enrolment status resolves live, with no reissue.
- STATE 1 · NOT ENROLLED
- The front of the pass carries one action — “Join Frasers Plus” — which opens the enrolment flow in place.
- STATE 2 · ENROLLED
- As a Frasers Plus member, she gets the Plus pass straight away — the front-of-pass link goes directly to today’s offers, whether that opens in-app or on the web.
PassEntry checks enrolment status against the database in real time and serves the correct state automatically — no manual pass reissue.
Saturday is the plan, and the pass is already with her.
A quiet beat between adding the pass and walking through the door.
Sarah’s plan: Saturday, Frenchgate.
She sets off with the pass already in her wallet.
Crossing the threshold welcomes her.
The geofence fires the moment she arrives — the pass does the greeting, not an app.
SENT WITH THE WELCOME
- ParkingLevel 2 has space
- Wi-FiFRASERS-GUEST
- Today20% off Flannels
She uses the same pass to get through the barrier.
No ticket, no app — she winds the window down and taps her phone.
10:42 — Sarah turns into the car park.
Parking · Frenchgate, Doncaster
- Access
- NFC tap · pass
- Acceptance
- Frasers acceptance
- Scheme
- Visa · contactless
- Card
- •••• 4417
Promotions land live in the wallet.
Timed, geo-aware and funded by the retailers who want her next hour.
Every stop is one tap: pay and earn.
Vending point
Level 1 · coffee
£2.40 · +24 pts
Food truck
North square · lunch
£8.50 · +85 pts
Pop-up store
Nike sample sale
£24.00 · +240 pts
SME retailer
Doncaster Deli
£6.20 · +62 pts
£0.00
0
- Vending
- Food trucks
- Pop-ups
- SME stores
- Gift cards
Her parking comes back as points.
POINTS BALANCE
0
- 13:02Parking · Frenchgate−£3.50
- 13:44Vending · Level 1+24 pts
- 15:20Doncaster Deli+62 pts
- 17:05Parking credited back+350 pts
The visit triggers the next one.
Post-visit marketing brings her back — personalised whether she’s a regular visitor or a Frasers Plus member.
One loop, repeating every visit.
What Frasers and Visa own.
18 centres
one record
Every tap
owned margin
One tap
into the Visa proposition
Sarah’s visit, end to end.
- 01
Adds pass to wallet
One scan, no app.
- 02
Goes shopping
Saturday, Frenchgate.
- 03
Welcomed on arrival
Geofence fires.
- 04
Parks with a tap
Barrier opens. Free.
- 05
Offers
Live in the wallet.
- 06
Taps & earns
Every stop, one tap.
- 07
Points
Tally climbs.
+1,250 pts - 08
Post-visit check-in
The next visit starts.
One pass, retention built in.
VISA X FRASERS POWERED BY PASSENTRY
Proven with Value Retail at Bicester Village, and ready to pilot in one Frasers centre within three months.