VISA X FRASERS POWERED BY PASSENTRY
One pass. Every Visitor.
Meet Sarah, a Saturday regular whose whole visit runs on one pass.
Same pass. Same customer record. Apple or Android, it doesn’t matter.
SCROLL TO FOLLOW HER VISIT
Getting Sarah’s pass into her digital wallet.
A reason to add it. A moment to ask.
FRASERS PASS
Scan to add
FRASERS
Free parking on us today. Add your pass:
frasers.pass/link
SPORTS DIRECT
Trainers £59.99
Socks 3pk £8.00
TOTAL £67.99
SCAN FOR YOUR PASS
How Sarah finds her pass.
Name what she gets. Give the pass a job.
- 01
Email campaign
What she gets.
- 02
Instagram stories
Link after every offer.
- 03
Social profile link
Pinned all year.
- 04
In app and website pop-up
QR + add-to-wallet.
- 05
QR codes in-centre and in-store
Parking, tills, desks.
- 06
Poster at the entrance
Shown above.
- 07
NFC pass point
One tap, no scan.
- 08
Receipt / till prompt
Prompt at checkout.
Four reasons the pass earns its place.
Never lost before she parks
No card, no login.
It updates itself
Nothing to reissue.
Member perks, visible
Right on the pass.
One pass, every centre
All 18 locations.
It goes straight into her wallet, knows who she is, and grows with her.
No app, no account — enrolment status resolves live, with no reissue.
TIER 1 · FRASERS GROUP
The baseline pass everyone gets: identity, parking, Wi-Fi and today’s offers, earning a point for every £1 spent — and a front-of-pass prompt to join Frasers Plus.
TIER 2 · FRASERS PLUS
Once she joins Plus the same pass rebrands itself: richer rewards at 500 points = £5, member-since status, and the reason to move up is simply that her points are worth more.
TIER 3 · FRASERS EVERYWHERE
The Visa co-brand tier: the same wallet slot becomes a tap-to-pay card, so she earns beyond Frasers-owned stores wherever Visa is accepted.
PassEntry checks her status against the database in real time and serves the correct tier automatically — Group, Plus or Everywhere — with no manual pass reissue.
Currently showing: Frasers Group
Saturday is the plan, and the pass is already with her.
A quiet beat between adding the pass and walking through the door.
Sarah’s plan: Saturday, Frenchgate.
She sets off with the pass already in her wallet.
Crossing the threshold welcomes her.
The geofence fires the moment she arrives — the pass does the greeting, not an app.
SENT WITH THE WELCOME
- ParkingLevel 2 has space
- Wi-FiFRASERS-GUEST
- Today20% off Flannels with Frasers Plus
She uses the same pass to get through the barrier.
No ticket, no app — she winds the window down and taps her phone.
10:42 — Sarah turns into the car park.
Parking · Frenchgate, Doncaster
- Access
- NFC tap · pass
- Acceptance
- Frasers acceptance
- Scheme
- Visa · contactless
- Card
- •••• 4417
Promotions land live in the wallet.
Timed, geo-aware and funded by the retailers who want her next hour.
Every stop is one tap: pay and earn.
Vending point
Level 1 · coffee
£2.40 · +2 pts
Food truck
North square · lunch
£8.50 · +9 pts
Pop-up store
Nike sample sale
£24.00 · +24 pts
SME retailer
Doncaster Deli
£6.20 · +6 pts
£0.00
0
- Vending
- Food trucks
- Pop-ups
- SME stores
- Gift cards
Her parking comes back as points.
POINTS BALANCE
0
- 13:02Parking · Frenchgate−£3.50
- 13:44Vending · Level 1+2 pts
- 15:20Doncaster Deli+6 pts
- 17:05Parking credited back+4 pts
The visit triggers the next one.
Post-visit marketing brings her back — personalised whether she’s a regular visitor or a Frasers Plus member.
One pass, every centre, every Frasers store. All 18 + 500 locations.
What Frasers and Visa own.
18 centres
one record
Every tap
owned margin
One tap
into the Visa proposition
Sarah’s visit, end to end.
- 01
Adds pass to wallet
One scan, no app.
- 02
Goes shopping
Saturday, Frenchgate.
- 03
Welcomed on arrival
Geofence fires.
- 04
Parks with a tap
Barrier opens. Free.
- 05
Offers
Live in the wallet.
- 06
Taps & earns
Every stop, one tap.
- 07
Points
Tally climbs.
+1,250 pts - 08
Post-visit check-in
The next visit starts.
Live in one centre in 12 weeks.
Kick off now, live mid-November — ahead of the Christmas trading period.
- Critical path (hardware-dependent)
- Software / configuration
- Milestone
One pass, retention built in.
VISA X FRASERS POWERED BY PASSENTRY
Proven with Value Retail at Bicester Village, and ready to pilot in one Frasers centre within three months.